La Serra Profumi

never mind the words

ideogram.ai

I had never heard of La Serra until Bloom Perfumery gave me samples recently. The company appears to be a team effort between clinical psychologist Alberto Anselmi and perfumer Fabrice Pellegrin, who explain it all in a video that could serve to calibrate speech-to-text software on Italian and French accents. (My belief in the relevance of psychology to perfume has always hovered near zero, so I won’t bother to relay their words.) The fragrances are far better than the concept.

For paid subscribers: reviews of Compulsive Musk, Borderline Neroli, Obsessive Leather and Binge-Eating Vanilla.