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Jamal's avatar

It's telling that anyone who has the funding and will to create a perfume brand does so, and deems themselves qualified to direct the fragrance development. We don't see this for other industries, not without getting on board many experts, and it goes to show that perfumery is still a second class art or craft in the minds of most, for if it were respected there would be far fewer brands.

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Romana's avatar

"The chemical rococo style currently infecting the big oil houses" seems to be the new definition of the category between Chypre and Hesperidic and...

Categorisation helps me avoid certain types of perfumes, for example "Gourmand". If new brands describe their perfumes by category in the right way, I could expand my Black List and that's it. My world will be better...

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